Learn more About bid adjustments.PPC advertising has become a favorite advertising channel for businesses small and large, and for good reason. You can also set bid adjustments to increase or decrease your bids based on whether someone is searching from a mobile device, at a certain time of day, or from specific locations. Bid on placements: Similar to how you would evaluate keywords, if your ads perform well on certain placements, you can consider raising the bid for those placements.If you're mostly interested in getting your company's name or logo in front of lots of people, this is a smart option. You’ll bid on the cost-per-thousand viewable impressions (vCPM) bidding, and pay for every 1,000 times your ad is measured as viewable. Consider bidding on impressions: Instead of paying per click, you can pay by the number of times your ad is viewable.CPC bid for clicks that happen just on the Display Network. If you’re showing your ad on the Display Network, you can set a Display Network Max. Keep in mind that the clickthrough rates are often lower on the Display Network, because it can be harder to get a reader's attention. To make changes to individual keywords, click the bid amount in the “Max.

If certain keywords are more relevant to your business than others, you can choose to set different bids for them in order to increase your chances of having your ad appear when people search with those keywords. You can change this ad group default bid at any time. CPC bid in a new campaign, it's applied to the keywords you choose for your ad group. Learn about all types of automated bid strategies. This strategy automatically sets your bids to help get as many clicks as possible within your budget.

If you’re new to Google Ads and you’d like to increase clicks to your website, you might consider using the automated Maximize Clicks bid strategy.

Pay per click advertising google